Product Marketing Manager · Beauty & wellness software
Product marketing that turns complicated software into clear, confident decisions, for the people who buy it and the teams who sell it. Clarity is what moves revenue.
Rosheen Ahner
San Jose, California
Positioning
Making the value unmistakable
Launches
Turning releases into revenue
Enablement
Giving teams a story that closes
Customer insight
Finding the truth behind behavior
How I work
Most products do not lose deals because they are weak. They lose because the value takes too long to understand.
My work is to remove that delay: find the decision the customer is actually trying to make, name the value in their language, and give sales, marketing, and the product a single story everyone can act on. Having been the business owner and the practitioner myself, I know what that decision feels like from the other side of the counter.
What I do
Positioning · Launch · Revenue
My current focus. I take complex products and make them obvious: sharp positioning, messaging that holds up in a real sales conversation, launches that land, competitive intelligence, and enablement that turns understanding into revenue.
Practitioner · Owner · Customer
A licensed cosmetologist and former beauty studio owner, I understand beauty professionals because I have served clients, earned their trust, and made the daily decisions that keep a service business moving.
Strategy · Execution · Craft
Freelance brand and marketing work keeps me close to the whole problem, from clarifying an offer to shaping the campaign, customer journey, and final creative expression.
Selected professional work
Vagaro · Editorial strategy · Customer storytelling
A published body of work connecting beauty-business realities to Vagaro’s product value, including The Plastic Flamingo, AM Beauty Studio & Academy, and Brows By Nay.
50+
Published pieces
3
Customer profiles featured
Innerart Academy · Brand · Website · Local growth
A complete evolution from Innerart Studio to Innerart Academy: sharper positioning, a new website and booking journey, content architecture, and Yelp ad placements.
30+
Years of equity preserved
6
Offers clarified
AlphaSense · Demand generation
−40%
Lead qualification time
−83%
Unsubscribe rate
+25–35%
Conversion
$60K
ARR reactivated
Connected capabilities
Market & customer research
Personas & messaging
Campaign strategy
Lifecycle & nurture
Competitive intelligence
Sales enablement
Beauty & cosmetics
Licensed cosmetologist
California · Business owner
Beauty is not a category I learned from a trend report. It is a business I have lived.
Running a beauty studio taught me how professionals weigh tools, time, trust, and margins. Working directly with clients taught me that experience is the product, and retention is earned in hundreds of small moments.
Customer empathy
Recognizing the functional and emotional job behind a purchase.
Service economics
Understanding time, capacity, loyalty, referrals, and repeat business.
Trend literacy
Separating a meaningful shift in behavior from a passing aesthetic.
Owner mindset
Making useful decisions with real constraints and real customers.
Independent & creative
Professional marketing rigor, applied with a maker’s eye.
For this independent art academy, the work spans brand evolution, messaging, customer communications, email, social, event and class promotion, print, and the booking journey.
The goal: preserve the human character of a local creative business while making every step clearer, more consistent, and easier to act on.
Explore the project Shape the offer and message around what families and students value.
Create a consistent journey across web, email, social, print, and events.
Move from strategy into the creative details that make action feel easy.
Experience
Beauty entrepreneur → customer-facing operator → growth marketer → industry storyteller → product marketing manager.
Owning GTM strategy, positioning, competitive intelligence, launch assets, and sales enablement for salon, spa, and medspa software.
Shaped product narratives, launch content, thought leadership, and customer stories for beauty and wellness businesses.
Led segmented campaigns, webinars, nurture programs, and reactivation strategies for an AI-powered market intelligence platform.
Built a service business from the customer outward, developing practical fluency in trust, retention, operations, and brand experience.
About
I make complicated products feel simple to choose.
Today I work as a product marketing manager for salon, spa, and medspa software: positioning, launches, competitive intelligence, and the enablement that helps a team explain real value in one sentence instead of five.
I got here through entrepreneurship, beauty, demand generation, and content. Each chapter sharpened a different lens: how people decide, how businesses operate, and how products earn a place in someone’s routine. I use those lenses to cut the noise, name the value, and build strategy that a team can actually run.
A few constants
Curiosity before assumption.
Clarity before volume.
Craft in every touchpoint.
The customer at the center.
